AFTER KCL finally announced its £300k rebrand to King’s London — just 14 hours after Roar published its new logo plans – social media got a bit… passionate.
We’ve picked a few of the best reactions.
1. Obligatory Mean Girls reference.
2. TUFKAKCL – tuff-cackle.
King’s College London soon to be known as “TUFKAKCL”, or “The university formely known as King’s College London” http://t.co/lINRS88lBt
— Alexandre Afonso (@alexandreafonso) December 16, 2014
3. Handing out AKs.
With KCL renaming itself to King’s London, does that mean that instead of the AKC, it’ll be giving out AKs?
— John Murray (@MenaceInc) December 16, 2014
4. What the font?
5. Kl kl.
If KCL changed it’s name to King’s London, the initials are KL. Like the word ‘cool’ in text language. WHAT KIND OF UNI USES TEXT LANGUAGE?!
— Barry (@boreilly1995) December 16, 2014
6. I is the rebrand.
@kclsu Finally, King’s London not only sounds ridiculous but also makes no grammatical sense. Please consider that vital piece of info.
— Vicky Grueber (@vickygrueber) December 16, 2014
7. Truth.
8. The dramatist.
If @KingsCollegeLon change their name to King’s London I will genuinely consider quitting my degree, I wouldn’t be proud to go there
— Christmas ELf ♡♕ (@eleanormollie) December 16, 2014
9. We couldn’t possibly comment…
@bluesravens Not to mention the fact that “King’s London” sounds more like a sleazy club than an established academic institution.
— Zainab (@zainabum) December 16, 2014
10. Win.
The only positive I can see in the King’s London rebrand is that Helvetica is marginally better than Comic Sans… http://t.co/Tu0Jo0hlqU
— Zahra Taiba (@zahrataiba) December 16, 2014
11. Consumerism.
‘We all know where this is going: King’s College London -> King’s London -> King’s -> Burger King.’ My fav @Roar_News comment.
— Thorrun (@thorrungovind) December 16, 2014
12. These marketing types are getting younger and younger.
13. A+ for trolling.
14. Better get down to King’s LONDON Hospital.

