Connect with us

Hi, what are you looking for?

News

EXCLUSIVE: KCL spends £300k rebranding to ‘King’s London’ with new minimalist logo

KING’S College London is rebranding to ‘King’s London’ after a three-year-long project costing more than £300,000.

Roar has mocked up what it understands the new logo to look like.

It features a serif letter ‘L’ superimposed on a letter ‘K’ in its characteristic red – although, apparently, many people from the focus groups couldn’t “see it”.

An artist's impression of the thought process of the logo

The logo also features the ‘King’s London’ in an all capitals Helvetica font.

The College were supposed to announce the rebrand last week, but internal disputes reportedly led to its delay.

It’s unclear when they will be introducing the new branding.

The branding project, which hopes to give King’s a “new identity”, was designed by brand consultants Saffron who also worked with Coca Cola and Fujitsu.

An online petition opposing the rebrand has already gained more than 2,600 supporters since its launch.

The petition, addressed to Principal Ed Byrne, was created by second year Theology student Emily Braddock, who said that the rebranding is a “bizarre move considering the institution’s history and status as a College within the University of London.”

KCLSU president Sebastiaan Debrouwere told Roar: “The rebrand was already on the cards when I came into office.

“The name is important but we don’t just want a cosmetic change. We don’t just want a new fancy logo, we want them to fundamentally improve the student experience as well.”

He added: “We’ve pushed [the College] to go out and consult students, which I understand they have done through focus groups.”

The recent rebranding of Leeds Metropolitan University to Leeds Beckett University cost the university £176,828, or £332,382 when the cost of changing all the branding on the hoodies was taken into account.

It has been speculated that a central motive for the rebrand is to remedy the fact that international students are misunderstanding the nature of King’s as an institution because of the inclusion of “College”.

What do you think? Get in touch on @Roar_News and facebook.com/roarnews.

/home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/html-layout.php on line 19
" data-author-type="
Warning: Undefined array key "type" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/html-layout.php on line 20
" data-author-archived="
Warning: Undefined array key "archived" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/html-layout.php on line 21
">
/home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/html-layout.php on line 41

Warning: Undefined array key "id" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/html-layout.php on line 41
-"
Warning: Undefined array key "archive" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/html-layout.php on line 42
itemscope itemid="" itemtype="https://schema.org/Person" >

Warning: Undefined array key "img" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/parts/html-avatar.php on line 6

Warning: Undefined array key "show_social_web" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/parts/html-socialmedia.php on line 8

Warning: Undefined array key "show_social_mail" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/parts/html-socialmedia.php on line 9

Warning: Undefined array key "show_social_phone" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/parts/html-socialmedia.php on line 10

Warning: Undefined array key "type" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/parts/html-name.php on line 19

Warning: Undefined array key "type" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/parts/html-name.php on line 21

Warning: Undefined array key "type" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/parts/html-name.php on line 23

Warning: Undefined array key "archive" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/parts/html-name.php on line 39

Warning: Undefined array key "name" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/parts/html-name.php on line 43

Warning: Undefined array key "job" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/parts/html-meta.php on line 12

Warning: Undefined array key "job" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/parts/html-meta.php on line 17

Warning: Undefined array key "company" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/parts/html-meta.php on line 19

Warning: Undefined array key "phone" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/parts/html-meta.php on line 28

Warning: Undefined array key "mail" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/parts/html-meta.php on line 38

Warning: Undefined array key "web" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/parts/html-meta.php on line 48

Warning: Undefined array key "bio" in /home/roarnews/public_html/wp-content/plugins/molongui-authorship/views/author-box/parts/html-bio.php on line 10

Latest

Sport

Staff Writer Grace Holloway provides a guide to the major sporting events to get excited for this summer. As the football season draws to...

News

Information received under the Freedom of Information Act (2000) shows that ten King’s College London (KCL) locations across London still contain potentially dangerous asbestos....

An artist's impression of gravitational waves. An artist's impression of gravitational waves.

Science & Technology

Staff writer Anoushka Sinha discusses gravitational waves, a physical phenomenon involving invisible ripples in space-time. Research from King’s College London (KCL) in the field...

Members of the KCL Encampment attempt to force entry into the KCL alumni awards Members of the KCL Encampment attempt to force entry into the KCL alumni awards

News

On Tuesday 11 June, King’s College London’s (KCL) annual Alumni Awards night, recognising a small number of KCL alumni for their achievements over the...

Close-Up Shot of Peanuts Close-Up Shot of Peanuts

News

Staff writer Ewan White discusses a recent peanut allergy study and its subsequent media coverage. Recent research from King’s College London (KCL) has found...

News

Information received under the Freedom of Information Act (2000) shows that ten King’s College London (KCL) locations across London still contain potentially dangerous asbestos....

News

Staff writer Ewan White discusses a recent peanut allergy study and its subsequent media coverage. Recent research from King’s College London (KCL) has found...

Comment

Staff writer, and CAMERA-On-Campus fellow, Patrick Schnecker examines the recent rise in UK antisemitism and questions whether universities are doing enough to put the...

Comment

Staff writer Samira Siakantari, an exchange student at UCLA, recounts her experience of the police crackdown on the UCLA Pro-Palestinian encampment, arguing student protestors...