by Dulcie Lee and Olivia Jones
KINGâ€™S WILL rethink the controversial Kingâ€™s London rebrand — with the Principal confirming the name is â€˜not fixedâ€™ and new consultations will take place in the New Year.
Speaking exclusively to Roar this afternoon, the university also disputed the reported rebrand figure of Â£300,000 and admitted that they hadnâ€™t communicated the plans well enough.
Roar asked five times whether the Principal was â€œcommittedâ€ to Kingâ€™s London, and whether the brand was fixed.
On the third ask, he said: â€œIâ€™m certainly open to further, you know, consultation with students so we understand each other.â€
On the fifth, he enigmatically said: â€œErm… nothing in life is completely fixed.â€
â€œWe are listening, thatâ€™s why weâ€™re here today,â€ he said. â€œWeâ€™ll regroup and weâ€™ll be listening and consulting and speaking to students again in the New Year.â€
Ed candidly admitted: â€œAt the very least we have to say that we havenâ€™t explained this well enough or fully.â€
â€œIt has to be talked through in more detail — not with students who were leaving in 2012 [when the original consultations took place] but with the students here today.â€
The College disputed the Â£300,000 rebrand cost, as cited in Design Week, claiming the actual figure is â€œless than thatâ€.
They did not put an exact figure on the plans as it was yet to be calculated.
Moreover, according to Kingâ€™s, all rebrand money came directly from Internal Marketingâ€™s existing budget, with no new cash poured in for the consultation.
Ed added that there had been â€œquite a lot of misinformationâ€ about the rebrand, which he described as: â€œa 30 month discussion with very detailed consultationâ€.
â€œItâ€™s not just somebody pulling it out of their heads,â€ he said.
Two thousand people were reportedly consulted and KCLSU had two officers on the steering group since the beginning of the process.
The announcement triggered a petition, with more than 10,000 signatures in two days.
Commending the level of student engagement, Ed said: â€œThe good side is that so many people are so vitally interested in the place.â€
â€œThat can only be taken as really positive and clearly it means thereâ€™s a debate and discussion that has to go on into the New Year.â€
Concluding, he was adamant: â€œFor me, students come first.â€