EXCLUSIVE: King’s WILL rethink King’s London and reopen consultation — ‘we haven’t communicated well enough’

by Dulcie Lee and Olivia Jones

KING’S WILL rethink the controversial King’s London rebrand — with the Principal confirming the name is ‘not fixed’ and new consultations will take place in the New Year.

Speaking exclusively to Roar this afternoon, the university also disputed the reported rebrand figure of £300,000 and admitted that they hadn’t communicated the plans well enough.

Roar asked five times whether the Principal was “committed” to King’s London, and whether the brand was fixed.

On the third ask, he said: “I’m certainly open to further, you know, consultation with students so we understand each other.”

On the fifth, he enigmatically said: “Erm… nothing in life is completely fixed.”

“We are listening, that’s why we’re here today,” he said. “We’ll regroup and we’ll be listening and consulting and speaking to students again in the New Year.”

Ed candidly admitted: “At the very least we have to say that we haven’t explained this well enough or fully.”

“It has to be talked through in more detail — not with students who were leaving in 2012 [when the original consultations took place] but with the students here today.”

The College disputed the £300,000 rebrand cost, as cited in Design Week, claiming the actual figure is “less than that”.

They did not put an exact figure on the plans as it was yet to be calculated.

Moreover, according to King’s, all rebrand money came directly from Internal Marketing’s existing budget, with no new cash poured in for the consultation.

Ed added that there had been “quite a lot of misinformation” about the rebrand, which he described as: “a 30 month discussion with very detailed consultation”.

“It’s not just somebody pulling it out of their heads,” he said.

Two thousand people were reportedly consulted and KCLSU had two officers on the steering group since the beginning of the process.

The announcement triggered a petition, with more than 10,000 signatures in two days.

Commending the level of student engagement, Ed said: “The good side is that so many people are so vitally interested in the place.”

“That can only be taken as really positive and clearly it means there’s a debate and discussion that has to go on into the New Year.”

Concluding, he was adamant: “For me, students come first.”

9 Comments

  1. ResignEd

    18 December, 2014 at 12:41 am

    Debates there will be indeed

  2. R_B

    18 December, 2014 at 7:00 am

    For KCL to really prove it is there ‘for the students’ it must reverse this inane decision.

  3. Stephen Barker

    18 December, 2014 at 7:05 am

    “At the very least we have to say that we haven’t explained this well enough or fully”

    Jeez, sounds like a politician. Clearly if we don’t like it, they’ve not explained it well enough. It couldn’t at all be the case that they’ve explained it well enough and it’s just simply not got any support.

  4. SteveOfTheStow

    18 December, 2014 at 7:12 am

    “At the very least we have to say that we haven’t explained this well enough or fully”

    Jeez, sounds like a politician. Clearly if we don’t like it, they’ve not explained it well enough. It couldn’t at all be the case that they’ve explained it well enough and it’s just simply not got any support.

  5. John Murray

    18 December, 2014 at 8:38 am

    “It has to be talked through in more detail — not with students who were leaving in 2012 [when the original consultations took place] but with the students here today” Nice to see that alumni’s opinions are regarded so well.

  6. Kings

    18 December, 2014 at 3:12 pm

    If you’re going to rebrand KCL and attract more status, call it, “Hogwarts School of Witchcraft and Wizardry” and emphasize the image of Dumbledore’s office in the Maughan library.

    Alternatively just leave KCL as it is.

    • youwotmate

      19 December, 2014 at 2:34 am

      Or we could rename it King’s landing and Ed Bryne can get a giant throne forged from the monocles and elbow patches of professors he has defeated/fired.

  7. StraightSilver

    18 December, 2014 at 3:16 pm

    KCL Staff have been told internally that the cost of the rebranding will be considerably more than £300,000. Which considering KCL is making 20% staffing cuts across Professional Services over the next 2 years to save £2 million this seems like a gross waste of spending, not to mention the damage to the King’s brand internationally. But then again they have just rebranded the Institute of Psychiatry which was also pointless and shocking.

  8. Laura

    18 December, 2014 at 5:00 pm

    I want to know who those 2,000 people were because none of my networks have a clue who was consulted.
    And as someone who works in the advertising and media industry (and who subsequently knows quite a bit about branding) if you have spent 30 MONTHS to come up with this garbage that causes such vehement opposition and negative reporting in the media (10,000 signatures people!) then your team needs to be fired.

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